for immediate release
Case Study: Brick and Click Success
Despite Retail Industry Challenges
Cigar retailer conquers mounting regulations and
online restrictions to post record sales!
Austin, TX — April, 2014
Jeff Lipton, owner of “brick and click” superstar Bobalu Cigar Company and Bobalu.com knows a thing or two about succeeding despite retail industry challenges and tobacco regulations stacked against him.
“I do believe I’m in one of the most difficult categories,” says Lipton. “In many places it has become easier to sell marijuana than it is to sell cigars!”
Lipton is no stranger to succeeding in tough times. Located on Austin’s famed 6th Street, Bobalu recently celebrated it’s 17th anniversary, and sales last year were nearly triple what they were just 3 years ago. Their success can be chalked up to a combination of quality product (their factory-fresh, hand rolled cigars are made in the front of the store), as well as cultivating a huge (and still growing) community of world-wide loyalists and social media fans.
The popularity of Bobalu’s Facebook page and online store are also big contributors to the overall success. Lipton employs clever marketing and social media techniques that engage cigar enthusiasts that love both Bobalu Cigars as well as the “Bobalu Lifestyle”.
This too, is steeped in challenges, as both Facebook and Google prohibit advertising of tobacco products. Even so, Bobalu continues to attract throngs of new customers and fans that are introduced by friends, family and cigar aficionados eager to spread the word.
Lipton shares his advice for small businesses, like his, that battle the daily obstacles and challenges.
“You have to let your passion shine through, and wear your heart on your sleeve. It’s humbling to see the extraordinary lengths that my awesome customers will go through to champion Bobalu’s cause. I have the greatest customers in the world.”Learn more about Bobalu at http://Bobalu.com and “Like” Bobalu’s Facebook page at http://Bobalu.com/go/facebook.
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